How Bud Light Blew It

With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm

In the first week of May, Bud Light sales volume was down about 28% compared with the same period last year in U.S. stores. Matt Slocum/Associated Press

Budweiser’s famous Clydesdale horses still live in St. Louis, Mo., where its brewer, Anheuser-Busch, has been making beer since the 1850s. Visitors can tour the flagship brewery to check out a vintage delivery truck and pick up a Budweiser eagle T-shirt at the gift shop.  

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