The television industry’s annual week of showy pitch events for advertisers had a different feel this year.
Chief Strategy Officer and Executive Vice President Rima Qureshi will assume responsibility for Verizon’s marketing team on an interim basis.
Ads inside Roblox games weren’t adequately marked as such, the Children’s Advertising Review Unit says.
TikTok was a pandemic gift to states looking to reel in tourists. The banishment from some government devices, and threat of wider prohibitions, has destination marketers weighing new virtual venues.
Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers.
Daniel Shlossman was named chief growth and marketing officer of Marc Lore’s ‘fast fine’ food delivery business, which aims to expand to 10 New York-area locations this year.
Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season.
CMOs at Fortune 500 companies also tend to last in their jobs about as long as other C-suite executives do—undercutting a narrative that marketing chiefs are more readily ejected, according to a new Spencer Stuart report.
The advertising holding company posted a decline in quarterly organic revenue but reaffirmed its growth forecast for 2023.
The social-media company lets cannabis companies post pictures of their products in ads, less than three months after it first opened the door to their paid-for posts with heavier limitations.
London-based advertising holding company still expects its like-for-like revenue less pass-through costs to grow between 3% and 5% this year.