A Simple Way to Get People to Donate More to a Charity

A new study says that just by offering people suggested amounts, they are more likely to give

Determining what donation “amount is ‘right’ is cognitively taxing,” says one researcher. Illustration: Sjoerd van Leeuwen

If you ask people to donate to a charity, they likely will give more if you suggest a range of possible donation amounts.

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Next in Journal Reports: Wealth Management

Journal Reports: Wealth Management
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