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https://www.wsj.com/articles/getting-people-to-donate-more-to-charity-b2952379

A Simple Way to Get People to Donate More to a Charity

A new study says that just by offering people suggested amounts, they are more likely to give

By Lisa Ward
Determining what donation “amount is ‘right’ is cognitively taxing,” says one researcher. Illustration: Sjoerd van Leeuwen

If you ask people to donate to a charity, they likely will give more if you suggest a range of possible donation amounts.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.