How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate

Two executives have been put on leave and sales of the No. 1 U.S. beer have declined in recent weeks

Bud Light’s U.S. retail-store sales fell 17% in the week ended April 15 compared with the year-earlier period. Photo: Jacquelyn Martin/Associated Press

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its marketing manager when she came under attack.

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