How Did Hyundai Get So Cool?

Korean carmaker known for budget brands becomes EV innovator; sets sights on Tesla

Hyundai’s Genesis GV80 concept car on display at the 2023 New York International Auto Show. Anthony Behar/Sipa/Reuters

Hyundai Motor was dreaming up an answer to Tesla when the company’s top executive sent its lead designer a photo of a bizarre-looking car that last rolled off assembly lines more than 70 years ago.

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