Netflix Might Need Some Freeloaders to Stick Around

Advertising push needs eyeballs, which could affect the scope of account-sharing crackdown

For advertising chief Jeremi Gorman and Netflix, keeping as many ad-supported viewers as possible will be crucial. Photo: NETFLIX

Netflix wants to build up an advertising business while also cracking down on those who have been viewing the service free. It will be a delicate dance. 

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